Has echo replaced elexa3/23/2023 ![]() It was launched in a closed, invite-only beta three years ago. We look forward to continuing to support our customers and their style needs with Alexa.” A Fashion Fusion of Alexa with Īmazon Echo Look always seemed like an experiment. ![]() Customers will still be able to enjoy style advice from Alexa through the Amazon Shopping app and other Alexa-enabled devices. Beginning July 24, 2020, both Echo Look and its app will no longer function. For that reason, we have decided it’s time to wind down Echo Look. We’ve since moved Style by Alexa features into the Amazon Shopping app and to Alexa-enabled devices making them even more convenient and available to more Amazon customers. With the help of our customers we evolved the service, enabling Alexa to give outfit advice and offer style recommendations. “ When we introduced Echo Look three years ago, our goal was to train Alexa to become a style assistant as a novel way to apply AI and machine learning to fashion. ![]() In providing background on the latest shakeup of Amazon’s Alexa portfolio, an Amazon spokesperson shared the text of an email sent to Echo Look users yesterday saying: Yesterday, the company quietly informed its few thousand users that Echo Look would be discontinued. Amazon quietly introduced the Echo Look Alexa-enabled smart speaker for fashion advice in April 2017.
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